Guest Blog
Data. It’s not just about the numbers…
Rachel Aldighieri, MD of the Direct Marketing Association, discusses why the marketing industry must elevate the status of data in order to build trust with consumers and attract the best talent into the industry. Data is easy to overlook because of its apparent intangibility. Yet, it is data that is the underpinning entity in economies today. Data has become a key input for driving growth, enabling businesses to differentiate themselves and maintain a competitive edge.…
Welcome
The University of Edinburgh and Heriot-Watt University are delivering Data-Driven Innovation as part of the Edinburgh and South East Scotland City Region Deal. We’re increasing the provision of data and digital skills in the workforce and using our world-leading expertise in research and data analytics to improve products and services, transforming the City Region into the data capital of Europe.