The University of Edinburgh Business School has launched its first ever MicroMasters in Predictive Analytics for Business Applications, delivered in partnership with edX, one of the world’s leading online education platforms.
As the first MicroMasters to be offered by a UK university, the flexible online programme has been designed to equip learners with the skills to successfully set up and deploy predictive analysis. The course breaks the process down into four modules that will help develop strong capabilities in this field.
As part of its role in the City Region Deal, the University is aiming to increase data and digital skills across the region, through a range of initiatives targeting schools, further and higher education, and employers.
MicroMasters programme learners can take just one module, some of the modules, or all of them for free, or for a fee as a verified user, unlocking assessments and other features. To gain a MicroMasters programme certificate and academic credit, candidates need to complete and pass all modules and the final project assessment on the verified track.
The use of predictive analytics has enabled not just business, but also non-profit organisations and other socially-engaged groups to create a variety of new solutions to tackle challenges that cut across the workplace and wider society. For example, the new MicroMasters will focus its final project on analysing factors that drive the gender pay gap, but the applications in the courses can also be applied to predict the spread of diseases, or the likelihood of someone contracting diabetes.
The advent of the big data era has enabled data analysis to be done on a larger scale, supported by various organisations that provide the appropriate datasets to unlock new insights.