Our Privacy Policy

Information about you: how we use it and with whom we share it

The Data-Driven Innovation programme uses information from Google Analytics about website visitors to help monitor general interest in the programme and the effectiveness of our web presence. This data is ultimately used to improve the opportunities and activities the Data-Driven Innovation programme offers. The data in Google Analytics is deleted after 14 months, as per GDPR policy.

We use the personal details of those who subscribe for the eNewsletter (via the website) to keep them up to date with news and opportunities from the DDI programme and to help monitor the interest in and effectiveness of our communications.

We use the personal details of those who submit the 'Contact us' form to process to their enquiry internally within the DDI team. This might involve passing those details to members of staff within the University of Edinburgh or Heriot-Watt University.

Legal basis

We use website visitor analytics data on the basis of legitimate interest. It is important for the Data-Driven Innovation to have access to demographic information about our website visitors. We use personal details of those who subscribe to our eNewsletter and those who submit a contact form because they have given consent.

Sharing of personal data

In the course of reviewing or improving aspects of the DDI programme, we may engage third party companies as part of that process and this may involve sharing audience demographic information based on website visitors, eNews subscribers, and contact form enquiries.

Retention of data

The personal data of subscribers to our eNewsletter and enquiries via our contact form are held on the WordPress content management system for thirty days.

Automated profiling or decision-making

We do not use profiling or automated decision-making processes.


For more information on the University of Edinburgh’s general privacy notice, visit the website.

For any further queries, please contact ddi@ed.ac.uk