Creative industries

In the creative industries, data is fuelling personalisation of experiences from digital marketing to gaming. It is driving new products and services, and breaking down barriers between traditionally separate parts of the sector. Through the Edinburgh Futures Institute, we’re supporting the sector to address challenges such as access to audiences and markets; developing new experiences; and unlocking value in archives and datasets.

Two sound engineers look at a recording on a sound mixing desk

Creative Informatics

Scotland’s creative sector brings invaluable economic, social and cultural capital to the country through its inherently innovative and entrepreneurial activities, but this can come at the cost of insecure employment.

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Space and Satellites Artist Residency

The DDI initiative and Design Informatics collaboration to look at how space and satellite data could be envisaged by the creative sector and communicated to the public.

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Our Creative Industries Hub

Edinburgh Futures Institute

Edinburgh Futures Institute offers data-rich learning, teaching, research and innovation – and does so in an open environment that fosters collaborations with communities, public, private and third sector organisations. EFI’s mission is to harnesses academic expertise to make a step change in society’s ability to respond to the world’s greatest challenges and deliver benefits locally and around the world. EFI’s ethos is that the development and use of new technologies is too often seen as a purely technical challenge. EFI sees human and social needs as an equally important part of the challenge and brings expertise in ethics, law, policy, philosophy and creativity in conversation with technical expertise to create a better future.

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Our Expert Profiles

Caroline Parkinson

Creative Sector Expert

Data is the thread through this programme supporting ten industries over the next ten years to maximise their potential not just for the sectors themselves but for their customers, audiences and the region’s citizens.