In the creative industries, data is fuelling personalisation of experiences from digital marketing to gaming. It is driving new products and services, and breaking down barriers between traditionally separate parts of the sector. Through the Edinburgh Futures Institute, we’re supporting the sector to address challenges such as access to audiences and markets; developing new experiences; and unlocking value in archives and datasets.
Our Creative Industries Hub
Edinburgh Futures Institute
The EFI will be a global centre for multi-disciplinary, challenge-based DDI research, teaching and societal impact. The biggest challenges that the world faces are complex and interconnected. Solving them requires multiple orientations and understandings. EFI’s approach brings the arts, humanities and the social sciences into contiguity with data science, natural sciences and with medicine – to co-create deeply interdisciplinary models.
For more information contact:
Jude Henderson, Director of Operations, Edinburgh Futures Institute, Edinburgh Futures Institute