Interviews

Rachel Aldighieri, MD of the Direct Marketing Association, discusses why the marketing industry must elevate the status of data in order to build trust with consumers and attract the best talent into the industry. Data is easy to overlook because of its apparent intangibility. Yet, it is data that is the underpinning entity in economies…

Technical solutions alone are not enough if we are to address the challenges of the data revolution, writes Dr Drew Hemment Each year, Edinburgh’s Festivals bring people together from around the world for a celebration of inspirational ideas and experiences. The city is the place where astonishing visions are made real, expectations are turned on…

School pupils can learn about data in fun and interactive teaching sessions that will help us tackle Scotland’s skills gap, writes Professor Judy Robertson, Chair in Digital Learning at the University of Edinburgh’s Moray House School of Education Our world is swimming in data: we generate 2.5 quintillion bytes of the stuff per day. Taking…

The Capital’s reputation for festivals and tourism could help turn the City Region into a hub for data-driven innovation, explains Brendan Miles, Digital Business Director of arts and entertainment guide the List. South-east Scotland’s potential as a destination for data-driven businesses was one of the many factors that helped the successful bid for the City…

With a membership that encompasses the software, IT, and telecommunications industries as well as digital agencies, trade body ScotlandIS straddles a crucial space at a pivotal moment. We caught up with CEO Polly Purvis to hear her view of the prospects ahead. ScotlandIS CEO Polly Purvis is excited by Scotland’s potential as a place to…

There is a widespread view that data is powering unprecedented change in every aspect of our lives. But what do the consequences of such change look like for Scotland? Gillian Docherty, CEO of The Data Lab, helps us to understand the implications of the new industrial revolution. Scotland has a track record when it comes…

While the Bitcoins of this world have been in the media spotlight, the impact of Fintech is more apparent in the way we are using smartphone apps to manage day-to-day finances. We spoke to Stephen Ingledew, CEO of trade body Fintech Scotland, to find out more. Fintech is defined as any innovation in technology that…